Odiseo Rum distillery is a branding & packaging project inspired by The Homeric poem, the Odyssey. The poems are the only written sources that provide information about piracy in archaic times. The design direction for this project is intended to target young adults.
The anchor logo design is inspired in the mighty and adventurous seas. The ocean has a lot of strength and yet an anchor is able to repel the power of the sea. The font for the logo is a handwritten style that give a personal, friendly and approachable feel to the brand.
The illustrations are non traditional hand drawn pirate skulls and mermaid skeletons. In addition the bright color pallet gives the bran a playful and interesting overall feel to it. The business branding includes conceptual advertisement applications. Such as, crafted bottles, gift cards, shopping bags, invitations, coasters and a menu.