Elixir De Los Dioses (Elixir of the Gods) is a design beverage project inspired by the Mexican Zapotec culture. The Pre-hispanic legend of Oaxaca people tells that the gods gave them the gift of the sacred elixir; Mezcal. The design direction for the project is intended to target young adults.
The logo design is a handwritten word mark that aims to transmit the traditional cultural values and production of mezcal. The hand drawn imagery for the project is inspired in the Pre-hispanic gods of the Mexican Zapotec culture. The illustrations have a colorful palette that project energy, freedom, happiness, celebration, freshness and joy.
The label design includes, Pre-hispanic glyphs, the number of distillations and signature of the family that produced the product. All the elements give a unique character to the brand.